Xiaoyan, answer of Q4

Q4. EXHIBIT 3 contains 3 categories of measures: FINANCIAL, NEW PRODUCTS, and QIP. One of the company's strategy is cost leadership which is to be the lowest-cost provider in its market. The information contained in the EXHIBIT 3 provides the cost target which should be the lowest we expected. And it provides the actual cost which can measure with the target cost we set. So the information contained in the corporate scorecard in Exhibit 3 is useful as a way to implement Analog Devices' strategy.

The financial measure plays the role of giving the informations about the finance such as revenue, revenue growth, profit and ROA in dollars or ratios. The new products measure provide the information about the introductions, bookings breakeven, and peak revenue of products. QIP plays the role of internal business process.

Financial measures provide information measured in dollars or ratios, use data obtained from the accounting system and it can compare budget and actual results.
Non-financial measures provide performance information that cannot be measured in dollars. It is usually consistent with an entity's long term goals. In addition, it includes the company's ability to build and tap on intangible assets such as customer relationships, innovativeness, knowledge management, and human resources. And also it is often used to help monitor and motivate performance.

Customer, internal business process, learning and growth..
Customer: customer satisfaction, customer retention and profitability, new customer acquisition, and market share in a targeted market.
Internal business process: capacity utilisation, on time delivery, inventory turnover, and cycle time.
Learning and growth: competencies of employees(skills, training, knowledge), information systems(databases, networks), and organisation(culture, knowledge sharing).


I'm not sure about my answers, give me advices everyone, thanksssss.